Don’t Rush Christmas Buying Online, Shoppers Warned

There is not long left before Christmas now and shoppers who still have their family and friends to buy for are likely to be itching to purchase whatever they can find on the internet.

However, buyers have been warned not to be hasty with their purchases and to continue to undergo online safety checks before releasing their personal information to the seller.

The National Trading Standards’ recent research found 68 per cent of shoppers omit at least one safety assessment when buying online, such as checking their returns policy or looking for reviews.

As much as a quarter of these respondents said they failed to check everything because they were in a rush, while 21 per cent simply did not know what they should look for.

Chair of the organisation Lord Toby Harris understood how it can be “tempting to rush your online purchases” in the lead-up to Christmas. However, he warned buyers to be as vigilant as possible when purchasing online.

“By taking precautions that are available to us we can make it less likely that we end up with something unsatisfactory – or dangerous – under the Christmas tree,” he stated.

One of the major problems facing shoppers at the moment is counterfeit goods, with the Chartered Trading Standards Institute recently warning customers that they should make sure their purchases are legitimate.

If they are not, these products could be dangerous to recipients, particularly make-up, alcohol, children’s toys or clothes, or electrical goods.

One way to ensure your loved one receives a safe present without you having to deal with problems of online safety is by using gold plating services and giving them a lovely piece of personal jewellery.