Meghan Markle Gives Gold Market A Boost
Meghan Markle, the new Duchess of Sussex, may be boosting demand for gold plating, as the former Suits actress is known for her passion for yellow gold.
Business Insider reports that ‘The Meghan Markle effect’ has helped boost the US economy, jewellers reporting an increase of sales for the first quarter of 2018 and demand shows no signs of cooling soon.
The World Gold Council said the first three months of the year are said to be the strongest first quarter for gold jewellery in the US since 2009 and sellers state that public interest in Markle’s taste as a public figure has sparked this boost for the precious metal.
Over the last 15 years, white gold, silver and platinum have been the metals of choice for happy couples, while rose gold has become popular in recent years. Yellow gold, which was out of fashion for a while, is now making a comeback.
Jewellery David Borochov, of R&R Jewellers New York, told the news source that rising sales in yellow gold jewellery can be traced in parallel to the royal couple’s engagement.
“Yellow gold jewellery sales have risen about 30 per cent this year,” he added.
In a BBC interview in November 2018 when Prince Harry announced his engagement to Markle, the bride-to-be revealed that yellow gold is her favourite, showing off her engagement ring, which is of that metal.
Recently, Hello! Magazine posted photographs of Markle at the Invictus Games wearing a gold charm necklace, proving that her love of gold accessories extends beyond her ring finger.