Millennials ‘More Organised With Christmas Shopping’

Be honest, have you started your Christmas shopping yet? If you haven’t you certainly aren’t alone, but a recent survey has found that millennials are more organised when it comes to festive present buying than those in older generations.

The Evening Standard reported on research conducted by Goldsmiths Jewellers, which revealed that 18 to 24 year olds will start looking for Christmas gifts in mid-October, whereas their parents and grandparents aren’t likely to start thinking about the festive season until the middle of November.

Executive director at the company Craig Bolton said that there might be a financial reason why millennials start their Christmas shopping earlier.

“This could potentially be due to their stricter budgets and lower disposable income – they might need to make sure that Christmas presents are taken care of ahead of time,” he stated. This will allow them to relax and enjoy the social side of December, Mr Bolton added.

Another advantage to starting your Christmas shopping earlier is that it gives you the opportunity to buy customised gifts without worrying whether they’ll arrive before 25 December.

If you have a piece of jewellery that you want to be gold plated, for instance, it’s sensible to send it off to a gold plating service as soon as possible to avoid any stress.

Research published by Deloitte earlier this month revealed that Brits are expected to spend an average of £544 on Christmas this year, with £284 of this spent on gifts. This is a 1.8 per cent increase from 2016.

What’s more, the survey also found that only 12 per cent of us plan to do our Christmas shopping at the last minute, with the majority of us much more organised.