What Makes Gold So Appealing?

Gold has long been associated with wealth and opulence. The value of the precious metal, due to its relative scarcity, has made it a status symbol that has been used through the ages in everything from crowns and jewellery to weaponry and painting.

Nowadays, where there are so many gold-coloured items available, many of which aren’t the real deal, why does the colour still evoke a sense of grandeur, and is it therefore the colour, rather than the metal itself that we’re attracted to?

Speaking to CNN, Peter Oakley, from the Royal College of Arts in the UK, explained that it’s a combination of the two.

“They feed off each other. The idea of gold as a colour is intimately connected with our idea of gold as a material,” he stated.

Executive director at the Pantone Color Institute Leatrice Eiseman explored the appeal of gold as a colour, revealing that the human eye is attracted to surfaces with a “glistening or undulating movement”.

In addition, real gold appears to glow in the right light due to its reflective quality. If you want to add some more golden hints to your home, consider sending a few choice items for gold plating. Light fittings can be a good option if you want your golden piece to really shine.

There are signs of gold being used in many societies throughout the ages. Earlier this year a substantial Viking gold hoard was discovered in Denmark. It was the largest such hoard ever found in the country, and the second-largest that’s been attributed to the Vikings.